Sauerland tourism and "true fruits" with special cooperation

#deinsauerland / Service / Journalists & Bloggers / Press releases / Sauerland tourism and "true fruits" with special cooperation

Sauerland Tourism is breaking new ground in the marketing of "Germany's inspiring outdoor region" and is launching an attention-grabbing cooperation with "true fruits": a limited edition smoothie in the exclusive Sauerland design is now available in stores across Germany.

The design of the bottle shows the striking Wixberg near Iserlohn, embedded in the typical Sauerland landscape. With the slogan "If not now? Hiking!", the special edition focuses on the region's wide and varied hiking offer - as an invitation to holidaymakers and day visitors to actively experience nature.

"With this cooperation, we are building a bridge between the lifestyle brand and the destination. The Sauerland-look bottle transports our core value of experiencing nature into people's everyday lives - directly on the supermarket shelf," explains Dr. Jürgen Fischbach, Managing Director of Sauerland Tourism. "Our aim is to awaken the desire for exercise and relaxation in the countryside and to get even more people excited about the Sauerland as a hiking region."

The collaboration with "true fruits" gives the region a stage far beyond the boundaries of its core market. The combination of trendy design, high product quality and a tourist message makes the limited smoothie edition an innovative component in the marketing mix. It is not only intended to attract attention, but also to further sharpen the Sauerland's profile as a modern, natural and hospitable destination.

The limited edition is now available in all participating supermarkets nationwide. It combines trend-conscious enjoyment with a strong regional presence - and makes you want to discover the diversity of the Sauerland for yourself on a hike.

Contact for the press:

Rouven Soyka, Sauerland-Tourismus e. V.
Johannes-Hummel-Weg 1, 57392 Schmallenberg
Tel.: 02974-969830, e-mail: presse@sauerland.com

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