Majority of locals support tourism

Majority of locals support tourism

Sauerland Tourism presents the results of the tourism acceptance study

Sauerland Tourism has published the results of the current tourism acceptance study at an online press conference. A total of 2,162 Sauerland residents took part in the survey conducted by the tourism umbrella organization between 14 August and 13 October, 1,754 of whom completed the survey in full. The evaluation sheds light on the attitudes of the local population towards tourism in the region and also provides valuable insights to better tailor the tourism offering to the needs of the locals and promote sustainable growth.

Positive attitude and high level of acceptance

The study shows that the majority of locals in the Sauerland have a positive attitude towards tourism and feel a high level of identification with the region and the tourism offer. In particular, the diverse leisure opportunities are appreciated by the residents. Overall, tourism acceptance is rated as above average. Nevertheless, the survey shows that around 20 to 30 percent of respondents have a neutral or indifferent attitude. "The results of the study will be incorporated into our strategic planning in order to ensure future-oriented and sustainable tourism development for the entire Sauerland region," says Dr. Jürgen Fischbach, Managing Director of Sauerland Tourism, commenting on the results.

Tourism in the Sauerland still has potential - focus on the low season

In the region as a whole, the current number of visitors is considered to have room for improvement, despite the fact that the number of guests and overnight stays has been stable for years, especially during the winter and low season in times without snow away from the more frequented ski resorts. "Our aim is to strengthen tourism all year round and to communicate and promote the positive effects of the industry even better," Fischbach continues. Looking at the results, it is also striking that negative effects are predominantly perceived seasonally. Although the negative effects of tourism on nature and traffic, among other things, are noticeable throughout the Sauerland region, these impacts are limited to seasonal peaks and can therefore be considered a relatively minor burden, although there are significant regional differences in this regard. In addition to the impact on the environment, the challenge of housing shortages and rising living costs is a year-round concern for residents.

Concrete recommendations for sustainable development

"Recommendations for action can also be derived from the results of the study in order to further improve acceptance and the interaction between tourism and the population," emphasizes Lorenz Starkloff, market research employee and responsible for the implementation. One aspect of this is to promote the expansion of local public transport and cycling infrastructure in order to reduce traffic problems. Equally important is the active involvement of locals through regular participation opportunities and open, transparent communication. Solving the housing problem also remains a priority task for the region.

Contact for the press:
Rouven Soyka, Sauerland-Tourismus e. V.
Johannes-Hummel-Weg 1, 57392 Schmallenberg
Tel.: 02974-969830, e-mail: presse@sauerland.com