Advertising for Germany's inspiring outdoor region

Advertising for Germany's inspiring outdoor region

Sauerland Tourism and Ferienwelt Winterberg at PR workshop in Copenhagen

Intensive discussions with the Danish travel industry were on the agenda for Sauerland Tourism and Ferienwelt Winterberg last Tuesday, April 30. As part of a PR workshop organized by the German National Tourist Board (GNTB), it was time to say "Velkommen til Sauerland" at the German Embassy in Copenhagen on Gothenburg Square.

"Taking part in local workshops is part of our strategic approach to the Danish travel market. The exchange with newspapers, magazines and other media is an important building block here," explains Julia Göddeke, marketing employee at Sauerland Tourism. For several years, the local tourism industry, and Sauerland Tourism in particular, has been working intensively on the potential market of Denmark in order to convince our northern neighbors to spend their vacations in "Germany's inspiring outdoor region".

The Sauerland scores particularly well with its sporty cycling offers such as the bike and trail parks as well as the mountain bike and gravel bike tours in the region. However, the wide range of varied hiking trails, from themed routes and day tours with phenomenal views to long-distance hiking trails, are also well received and are often one of the main reasons for choosing to stay in NRW's most popular low mountain region in terms of overnight stays.

"Thanks to the speed networking concept on offer, we had the opportunity to talk to all participating journalists in a very short space of time," Göddeke continues. In addition to a brief introduction to the region, the focus was also on specific topics. After all, the Sauerland is no longer unknown as a vacation region in Denmark. "There have already been many specific inquiries about individual products. For us, this is positive feedback that we are being noticed locally on the travel market and at the same time an incentive to continue on our chosen path."

It was all the more practical that Ferienwelt Winterberg, one of the most important tourism locations, was also present and the discussions complemented each other so wonderfully. And so it will probably be "Velkommen til Sauerland" more and more often in the future!