Sauerland international: Successful PR appearance in Copenhagen

Sauerland international: Successful PR appearance in Copenhagen

Sauerland tourism presents itself on the Danish market at GNTB workshop

Sauerland Tourism and Ferienwelt Winterberg can look back on a successful PR workshop organized by the German National Tourist Board (GNTB) in Copenhagen this week. The event, which took place at the German Embassy in Copenhagen, provided an ideal platform to introduce "Germany's inspiring outdoor region" to Danish media representatives and travel journalists and to further intensify interest in the destination.

After the welcome address by Lotte Arnsted from the foreign representation in Copenhagen, the participating destinations were able to present their core tourism themes and event highlights for 2025 in short presentations. The Sauerland used this opportunity to highlight the impressive nature of the low mountain range region, the wide range of outdoor activities such as hiking and mountain biking and the region's excellent infrastructure.

As part of a speed dating session, the local tourism association was able to hold in-depth discussions with the journalists present and go into more detail. In small groups, the participants each had 15 minutes to present the special features of the region in person and share specific travel ideas. The evening ended with a get-together and social dining, which provided further space for networking.

"The workshop was a great opportunity to present the uniqueness of the Sauerland to the Danish market and make valuable contacts with relevant media. The personal discussions with the journalists in particular helped to anchor the region firmly in the minds of the participants," explains Julia Göddeke, international marketing employee at Sauerland-Tourismus.

After the event, the GNTB also made additional press-relevant material from the participating partners available in a cloud. Sauerland Tourism and Ferienwelt Winterberg had provided specially prepared material for this purpose in order to further strengthen the interest of the Danish target group. The PR workshop in Copenhagen is another example of the tourism umbrella organization's commitment to positioning the region internationally as an attractive vacation destination.

Contact for the press:
Rouven Soyka, Sauerland-Tourismus e. V.
Johannes-Hummel-Weg 1, 57392 Schmallenberg
Tel.: 02974-969830, e-mail: presse@sauerland.com